DEAR ALICE’S
STUDIO
Dear Alice’s Studio is the foremost Chinese buyer (“daigou”) specialising in Australian designer fashion. Daigou, a Chinese term translating to "buy on behalf of," represents Chinese nationals who procure products from foreign countries for direct shipment to purchasers in mainland China. Word of mouth is the primary source of information on new luxury brands, and daigou play a pivotal role in introducing them to the market.
THE MARKET
High Potential Market
China has become the world’s second-largest market for luxury and designer goods, with consumers spending a whopping USD 53.6 billion in 2023 alone and expected to reach USD 65.4 billion by 2028(1). This represents incredible sales growth despite the recent global economic downturns and market contractions. Many shoppers come from China’s growing middle
class which will account for more than 500 million people by 2030(2).
1 Statista Market Insights, 2023
2 “The Next Chapter in China’s Consumer Story”, Boston Consulting Group, 2023
the CUSTOMER
Our Customer Base
We leverage a dedicated and affluent customer base that trusts our recommendations for luxury and designer Australian fashion. For our customers, luxury and designer fashion represent more than attire; they signify a lifestyle choice that confers social standing and membership in an exclusive community. Our clientele includes the top 1% of the Chinese population which wields significant influence through their social media channels, acting as brand ambassadors without financial incentive.
Track Record
We have successfully partnered with emerging and iconic brands, bolstering their presence and sales within the Chinese market. Our cumulative gross sales have surpassed AUD 15M. Dear Alice’s Studio has over 100k followers on Taobao with 13k followers on Alice’s personal social media channel. Our private WeChat channel has 6.6k followers, nearly all of which are regular customers. The VIP customer group includes over 300 members with significant spend (up to AUD 20,000 per month).
Our Operating Model
We secure discounts from brands, typically ranging from 30-70% off RRP, with potential discounts of up to 90% for sale items. We realise our margin by selling at or slightly below the RRP. Livestreaming on platforms like TaoBao and RED enables mainland Chinese customers to purchase directly from these sessions, after which we handle the shipping to China.
Added-Value Services
Our services extend beyond sales, as we also manage our partners' official Chinese social media profiles on RED, WeChat, and Weibo, enhancing credibility and reach. We possess in-depth knowledge of platform restrictions and controls, helping brands navigate these nuances. Furthermore,
we assist in the verification process for brand accounts. We optimise our partners' inventory management by offering data-driven insights and strategic recommendations, homing in on details like colours, lengths, fits, and other specifications.
Unrivalled Social Media Presence
Our strategic partnerships with unique Chinese social media platforms and influencers have propelled us to become one of the highest-rated stores on Taobao. Additionally, we recently obtained verification as a trusted International RED store, underscoring our commitment to authentic endorsements and genuine influencer relationships. With access to approved influencers, we run campaigns linking to our store, effectively reaching a broader audience.
Why Dear Alice?
What sets us apart is our highly curated selection of brands,reflecting our founder Alice's personal style. We prioritise full-priced collections over discounted items, focusing on long-term brand success rather than immediate sales. We take a long-term view and handle brands with the same level of care taken in their primary/western markets. By upholding high standards of customer service, including rigorous quality control and meticulous packaging, we've achieved exceptional customer satisfaction and loyalty. Our livestreams and store presentations exemplify professionalism and attention to detail, with impeccable models that showcase items with great care and precision. We foster personal relationships with our customers, maintaining a VIP WeChat group for exclusive previews and sales. We maintain stable pricing, avoiding undercutting and maintaining brand integrity. Our commitment to quality, authenticity, and personalised service sets us apart in the daigou industry.